Standing Out In An Agency

How to collaborate, impress clients, and handle challenges. Gain real-world skills to thrive in fast-paced environments and become the go-to strategist.

Scaling Your Career

From entry-level to leadership roles. Discover the roadmap to promotions, higher-paying opportunities, and long-term success in PPC.

Mastering Google Ads

From campaign scaling to advanced forecasting techniques. Learn the strategies top advertisers use to maximize ROI and stay ahead of industry trends.

About the course

Welcome to Your Journey as a Paid Search Specialist in a Digital Marketing Agency! If you’ve ever wondered how to stand out, grow, and thrive in a fast-paced digital marketing agency as a Google Ads expert, you’re in the right place! Paid Search is at the heart of digital marketing success, and as a Paid Search Specialist, you play a vital role in driving high-quality leads, optimizing ad spend, and delivering real business results for clients. But let’s be real—working in an agency can be both exciting and overwhelming. The constant evolution of Google Ads, the pressure to meet KPIs, and the need to juggle multiple clients can feel like a lot. So, how do you navigate this dynamic world and build a thriving career? This course is your ultimate guide! We’ll dive deep into: 🚀 Mastering Google Ads—From campaign scaling to advanced forecasting techniques 🏆 Standing Out in an Agency—How to collaborate, impress clients, and handle challenges 📈 Scaling Your Career—From entry-level to leadership roles By the end of this course, you won’t just survive in a digital marketing agency—you’ll thrive and position yourself as a top-paid search expert. Are you ready? Enroll now!

Nicholos Battle

👋 Hi, I’m Nic! When I first stepped into the world of digital marketing, I quickly realized how overwhelming PPC could feel—so many metrics, platforms, and constant changes. I made plenty of mistakes early on, but those challenges pushed me to dig deep, test fearlessly, and master the strategies that actually drive results. Over the years, I’ve managed campaigns across multiple industries, worked inside fast-paced agencies, and helped businesses scale their growth through Google Ads. Along the way, I discovered not just how to succeed with PPC—but how to turn those skills into a thriving career. Now, I’m excited to share everything I’ve learned with you. My goal is simple: to give you the tools, confidence, and insider knowledge to stand out, grow fast, and build a rewarding future in paid search.

Curriculum

8 Chapters · 118 Lessons

  1. 1

    INTRODUCTION TO THE COURSE

    1. INTRODUCTION - VIDEO INTRO Free preview
    2. INTRODUCTION - PRESENTATION Free preview
  2. 2

    MODULE 1 - Laying The Foundation

    1. LAYING THE FOUNDATION – GET AHEAD OF THE CURVE - VIDEO INTRO Free preview
    2. (Included in full purchase)

      LAYING THE FOUNDATION – GET AHEAD OF THE CURVE - PRESENTATION

    3. (Included in full purchase)

      LESSON 1.1: AGENCY WORKFLOWS - VIDEO INTRO

    4. (Included in full purchase)

      LESSON 1.1: AGENCY WORKFLOWS - PRESENTATION

    5. (Included in full purchase)

      LESSON 1.2: AGENCY TIPS & TRICKS - VIDEO INTRO

    6. (Included in full purchase)

      LESSON 1.2: AGENCY TIPS & TRICKS - PRESENTATION

    7. (Included in full purchase)

      LESSON 1.3: BUILDING CONFIDENCE AND RESILIENCE - VIDEO INTRO

    8. (Included in full purchase)

      LESSON 1.3: BUILDING CONFIDENCE AND RESILIENCE - PRESENTATION

    9. (Included in full purchase)

      RESOURCE #1: PAID SEARCH ROLE RESPONSIBILITIES

    10. (Included in full purchase)

      EXERCISE #1: NETWORKING STRATEGY PLAN

    11. (Included in full purchase)

      EXERCISE #2: RESILIENCE JOURNALING PROMPT

    12. (Included in full purchase)

      MODULE 1 QUIZ

  3. 3

    MODULE 2 - Creating Structured Workflows

    1. (Included in full purchase)

      CREATING STRUCTURED WORKFLOWS - OVERCOMING THE INITIAL OVERWHELM - VIDEO INTRO

    2. (Included in full purchase)

      CREATING STRUCTURED WORKFLOWS - OVERCOMING THE INITIAL OVERWHELM - PRESENTATION

    3. (Included in full purchase)

      LESSON 2.1: PROJECT & TASK MANAGEMENT - VIDEO INTRO

    4. (Included in full purchase)

      LESSON 2.1: PROJECT & TASK MANAGEMENT - PRESENTATION

    5. (Included in full purchase)

      LESSON 2.2: MINIMIZING ERRORS & MAXIMIZING EFFICIENCY - VIDEO INTRO

    6. (Included in full purchase)

      LESSON 2.2: MINIMIZING ERRORS & MAXIMIZING EFFICIENCY - PRESENTATION

    7. (Included in full purchase)

      RESOURCE #1: CAMPAIGN STRATEGY & OPTIMIZATION TIMELINE DOC

    8. (Included in full purchase)

      RESOURCE #2: GOOGLE ACCOUNT CHECKLIST

    9. (Included in full purchase)

      RESOURCE #3: QA CHECKLIST BY CAMPAIGN TYPE

    10. (Included in full purchase)

      LESSON 2.3: OPTIMIZING TIME & FOCUS - VIDEO INTRO

    11. (Included in full purchase)

      LESSON 2.3: OPTIMIZING TIME & FOCUS - PRESENTATION

    12. (Included in full purchase)

      EXERCISE #1: PROJECT MANAGEMENT TOOL SETUP

    13. (Included in full purchase)

      EXERCISE #2: EISENHOWER MATRIX PRIORITIZATION CHALLENGE

    14. (Included in full purchase)

      EXERCISE #3: EMAIL INBOX ORGANIZATION SIMULATION

    15. (Included in full purchase)

      SIMULATED EMAIL LIST

    16. (Included in full purchase)

      EXERCISE #4: TIME BLOCKING SCHEDULE DESIGN

    17. (Included in full purchase)

      MODULE 2 QUIZ

  4. 4

    MODULE 3 - Google Ads Campaign Types & Tactic Fundamentals

    1. (Included in full purchase)

      GOOGLE ADS CAMPAIGN TYPES & TACTIC FUNDAMENTALS - VIDEO INTRO

    2. (Included in full purchase)

      GOOGLE ADS CAMPAIGN TYPES & TACTIC FUNDAMENTALS - PRESENTATION

    3. (Included in full purchase)

      RESOURCE #1: SEM METRIC CADENCE

    4. (Included in full purchase)

      LESSON 3.1: SEARCH CAMPAIGNS - VIDEO INTRO

    5. (Included in full purchase)

      LESSON 3.1: SEARCH CAMPAIGNS - PRESENTATION

    6. (Included in full purchase)

      LESSON 3.2: PERFORMANCE MAX (PMAX) CAMPAIGNS - VIDEO INTRO

    7. (Included in full purchase)

      LESSON 3.2: PERFORMANCE MAX (PMAX) CAMPAIGNS - PRESENTATION

    8. (Included in full purchase)

      LESSON 3.3: SHOPPING CAMPAIGNS - VIDEO INTRO

    9. (Included in full purchase)

      LESSON 3.3: SHOPPING CAMPAIGNS - PRESENTATION

    10. (Included in full purchase)

      RESOURCE #2: PRODUCT TITLE OPTIMIZATION TEMPLATE

    11. (Included in full purchase)

      LESSON 3.4: DEMAND GEN CAMPAIGNS - VIDEO INTRO

    12. (Included in full purchase)

      LESSON 3.4: DEMAND GEN CAMPAIGNS - PRESENTATION

    13. (Included in full purchase)

      LESSON 3.5: YOUTUBE CAMPAIGNS - VIDEO INTRO

    14. (Included in full purchase)

      LESSON 3.5: YOUTUBE CAMPAIGNS - PRESENTATION

    15. (Included in full purchase)

      RESOURCE #3: YOUTUBE CAMPAIGN BUILD EXAMPLE

    16. (Included in full purchase)

      LESSON 3.6: DISPLAY CAMPAIGNS - VIDEO INTRO

    17. (Included in full purchase)

      LESSON 3.6: DISPLAY CAMPAIGNS - PRESENTATION

    18. (Included in full purchase)

      LESSON 3.7: RETARGETING STRATEGIES - VIDEO INTRO

    19. (Included in full purchase)

      LESSON 3.7: RETARGETING STRATEGIES - PRESENTATION

    20. (Included in full purchase)

      RESOURCE #4: TESTING OPTIONS WITHIN AN E-COMMERCE ACCOUNT

    21. (Included in full purchase)

      BONUS TOPIC: CAMPAIGN SCALING - VIDEO INTRO

    22. (Included in full purchase)

      BONUS TOPIC: CAMPAIGN SCALING - PRESENTATION

    23. (Included in full purchase)

      BONUS TOPIC: HOW TO CONDUCT A GOOGLE ADS ACCOUNT AUDIT - VIDEO INTRO

    24. (Included in full purchase)

      BONUS TOPIC: HOW TO CONDUCT A GOOGLE ADS ACCOUNT AUDIT - PRESENTATION

    25. (Included in full purchase)

      BONUS TOPIC: MANAGING BIGGER BUDGET VS. SMALLER BUDGET ACCOUNTS - VIDEO INTRO

    26. (Included in full purchase)

      BONUS TOPIC: MANAGING BIGGER BUDGET VS. SMALLER BUDGET ACCOUNTS - PRESENTATION

    27. (Included in full purchase)

      BONUS TOPIC: FORECASTING BUDGETS FOR CLIENTS: SETTING EXPECTATIONS AND DRIVING SUCCESS - VIDEO INTRO

    28. (Included in full purchase)

      BONUS TOPIC: FORECASTING BUDGETS FOR CLIENTS: SETTING EXPECTATIONS AND DRIVING SUCCESS - PRESENTATION

    29. (Included in full purchase)

      RESOURCE #4: ACCOUNT KPI MONTHLY AUDIT EXAMPLE

    30. (Included in full purchase)

      EXERCISE #1: RETARGETING CAMPAIGN STRATEGY

    31. (Included in full purchase)

      EXERCISE #2: GOOGLE ADS ACCOUNT AUDIT SIMULATION

    32. (Included in full purchase)

      EXERCISE #3: GOOGLE ADS BUDGET FORECASTING FOR "ECOADVENTURE GEAR"

    33. (Included in full purchase)

      MODULE 3 QUIZ

  5. 5

    MODULE 4 - Data Analysis, Reporting, & Optimization

    1. (Included in full purchase)

      DATA ANALYSIS, REPORTING, AND OPTIMIZATION - VIDEO INTRO

    2. (Included in full purchase)

      DATA ANALYSIS, REPORTING, AND OPTIMIZATION - PRESENTATION

    3. (Included in full purchase)

      LESSON 4.1: ANALYZING CAMPAIGN PERFORMANCE - VIDEO INTRO

    4. (Included in full purchase)

      LESSON 4.1: ANALYZING CAMPAIGN PERFORMANCE - PRESENTATION

    5. (Included in full purchase)

      LESSON 4.2: CREATING EFFECTIVE REPORTS - VIDEO INTRO

    6. (Included in full purchase)

      LESSON 4.2: CREATING EFFECTIVE REPORTS - PRESENTATION

    7. (Included in full purchase)

      RESOURCE #1: CLIENT QBR PRE-READ EXAMPLE

    8. (Included in full purchase)

      RESOURCE #2: CLIENT WEEKLY NOTES EXAMPLE TEMPLATE

    9. (Included in full purchase)

      RESOURCE #3: MOCK ACCOUNT INSIGHTS EXAMPLE

    10. (Included in full purchase)

      RESOURCE #4: CLIENT WEEKLY NOTES EXAMPLE #2

    11. (Included in full purchase)

      LESSON 4.3: EXPERIMENTATION AND A/B TESTING - VIDEO INTRO

    12. (Included in full purchase)

      LESSON 4.3: EXPERIMENTATION AND A/B TESTING - PRESENTATION

    13. (Included in full purchase)

      LESSON 4.4: TRACKING AND OPTIMIZATION - VIDEO INTRO

    14. (Included in full purchase)

      LESSON 4.4: TRACKING AND OPTIMIZATION - PRESENTATION

    15. (Included in full purchase)

      EXERCISE #1: BUILD A MOCK CLIENT REPORT

    16. (Included in full purchase)

      EXERCISE #2: A/B TESTING FOR "COZY COFFEE SHOP"

    17. (Included in full purchase)

      EXERCISE #3: GOOGLE ADS OPTIMIZATION FOR "PRECISION AUTOMOTIVE REPAIR"

    18. (Included in full purchase)

      MODULE 4 QUIZ

  6. 6

    MODULE 5 - Communication, Client Management, & Adaptability

    1. (Included in full purchase)

      COMMUNICATION, CLIENT MANAGEMENT, AND ADAPTABILITY - VIDEO INTRO

    2. (Included in full purchase)

      COMMUNICATION, CLIENT MANAGEMENT, AND ADAPTABILITY - PRESENTATION

    3. (Included in full purchase)

      LESSON 5.1: EFFECTIVE CLIENT COMMUNICATION - VIDEO INTRO

    4. (Included in full purchase)

      LESSON 5.1: EFFECTIVE CLIENT COMMUNICATION - PRESENTATION

    5. (Included in full purchase)

      RESOURCE #1: CLIENT CALLS BEST PRACTICES

    6. (Included in full purchase)

      LESSON 5.2: MANAGING CLIENT FEEDBACK - VIDEO INTRO

    7. (Included in full purchase)

      LESSON 5.2: MANAGING CLIENT FEEDBACK - PRESENTATION

    8. (Included in full purchase)

      LESSON 5.3: PRESENTING RESULTS AND INSIGHTS - VIDEO INTRO

    9. (Included in full purchase)

      LESSON 5.3: PRESENTING RESULTS AND INSIGHTS - PRESENTATION

    10. (Included in full purchase)

      LESSON 5.4: DEVELOPING RESILIENCE AND PROBLEM-SOLVING SKILLS - VIDEO INTRO

    11. (Included in full purchase)

      LESSON 5.4: DEVELOPING RESILIENCE AND PROBLEM-SOLVING SKILLS - PRESENTATION

    12. (Included in full purchase)

      LESSON 5.5: MANAGER/EMPLOYEE RELATIONSHIP - VIDEO INTRO

    13. (Included in full purchase)

      LESSON 5.5: MANAGER/EMPLOYEE RELATIONSHIP - PRESENTATION

    14. (Included in full purchase)

      RESOURCE #2: MAKING AN IMPACT TEMPLATE

    15. (Included in full purchase)

      EXERCISE #1: CLIENT COMMUNICATION CHALLENGE FOR "APEX DIGITAL MARKETING"

    16. (Included in full purchase)

      EXERCISE #2: CLIENT FEEDBACK SIMULATION FOR "ZENITH MARKETING SOLUTIONS"

    17. (Included in full purchase)

      EXERCISE #3: CLIENT PRESENTATION SIMULATION FOR "STELLAR DIGITAL GROWTH"

    18. (Included in full purchase)

      MODULE 5 QUIZ

  7. 7

    MODULE 6 - Structured Learning & Real-World Applications

    1. (Included in full purchase)

      STRUCTURED LEARNING & REAL-WORLD APPLICATIONS - VIDEO INTRO

    2. (Included in full purchase)

      STRUCTURED LEARNING & REAL-WORLD APPLICATIONS - PRESENTATION

    3. (Included in full purchase)

      LESSON 6.1: STANDARDIZED PROCESSES AND TROUBLESHOOTING - VIDEO INTRO

    4. (Included in full purchase)

      LESSON 6.1: STANDARDIZED PROCESSES AND TROUBLESHOOTING - PRESENTATION

    5. (Included in full purchase)

      LESSON 6.2: REAL-WORLD CAMPAIGN EXAMPLES AND CASE STUDIES - VIDEO INTRO

    6. (Included in full purchase)

      LESSON 6.2: REAL-WORLD CAMPAIGN EXAMPLES AND CASE STUDIES - PRESENTATION

    7. (Included in full purchase)

      RESOURCE #1: PAID SEARCH 60 DAY STRATEGIC ROADMAP

    8. (Included in full purchase)

      EXERCISE #1: "PPC GROWTH CHALLENGE" - A STRUCTURED LEARNING & APPLICATION PROJECT

    9. (Included in full purchase)

      EXERCISE #2: "AGENCY RESCUE MISSION" - TROUBLESHOOTING & PRIORITIZATION SIMULATION

    10. (Included in full purchase)

      BONUS TOPIC & EXERCISE: PRACTICAL EXERCISES AND SIMULATIONS - VIDEO INTRO

    11. (Included in full purchase)

      BONUS TOPIC & EXERCISE: PRACTICAL EXERCISES AND SIMULATIONS - PRESENTATION

    12. (Included in full purchase)

      MODULE 6 QUIZ

  8. 8

    MODULE 7 - Career Growth & Navigating The Industry

    1. (Included in full purchase)

      CAREER GROWTH & NAVIGATING THE INDUSTRY - VIDEO INTRO

    2. (Included in full purchase)

      CAREER GROWTH & NAVIGATING THE INDUSTRY - PRESENTATION

    3. (Included in full purchase)

      LESSON 7.1: AFTER BEING LAID OFF - VIDEO INTRO

    4. (Included in full purchase)

      LESSON 7.1: AFTER BEING LAID OFF - PRESENTATION

    5. (Included in full purchase)

      BONUS EXERCISE: "CAREER REBOOT: THE 90-DAY TURNAROUND" - POST-LAYOFF STRATEGIC ACTION PLAN

    6. (Included in full purchase)

      MODULE 7 QUIZ

Learn the Skills Top PPC Pros Use

Gain insider strategies, real-world tips, and career-boosting knowledge. Enroll today and start growing your expertise.

$1,199.00

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Terms & Policies

Our Terms & Policies At PPC Strategist Academy, we’re committed to creating a clear and supportive learning experience for every student. 💡 Terms of Use → Your course access is just for you — no sharing, reselling, or redistributing materials. → Be respectful in the community. We want this to be a positive space for growth and collaboration. → We don’t guarantee results — your success depends on how you apply what you learn. 💰 Refund Policy → We offer refunds within 7 days of purchase if you’ve completed less than 20% of the course. → To request one, just email us at [email protected]. → After 7 days, all sales are final. © Copyright All content in this program is the property of PPC Strategist Academy. Please don’t copy, share, or use it outside this course without permission. ✨ By enrolling, you agree to these terms so we can keep this space secure, fair, and focused on your success.